Games have been a part of human culture ever since its inception. Youth and adults alike are fascinated by games that can help them relax or simply pass the time. The rise of technological devices has seen a corresponding increase in the number of games made for these platforms. App makers make video games for their own enjoyment though an increasing number create games for profit. So how do video game apps make money?
App store offer games for downloads for a specified amount. Buying games from the app store and downloading it to your device is the most straightforward way that app makers can earn money. This method is highly dependent on a games popularity, with newer, more obscure games earning decidedly less revenue.
Some app makers rely on the generosity of their patrons to earn some cash. A developer may make a game for free, just for enjoyment, and then later on release the game to the world. The developer may then provide some way for satisfied users to show their appreciation by donating a small amount of money. Though unreliable at best, this model depends on the type of target gaming audience as well as the game’s inherent quality.
Some games host embedded advertisements to other games or services. This model is less reliant on user downloads for continued revenue. Advertisers however are more willing to invest in games that are popular so initially, ads may be hard to come by.
In general, games need to become popular in order to make money. Social networking, word-of-mouth and other internet tools can be used to make a game more popular. Quality is also a must since highly rated games are downloaded more. Video game app makers can make huge amounts of money if their creation becomes a viral hit.